The Pitch
The most attentive screen in Mexico, with proof of play.
ADiOS is the first DOOH ad network built for sports venues in Mexico. A small node sits between the venue's existing feed and its TVs, watches the broadcast in real time, and runs paid creative around the game during play and picture-in-picture during every break, with the game always visible in the corner. Every impression logged at the screen, the venue, the second. The fan never misses a moment of the game.
L-Banner
In play. Brand wraps the game.
PiP
On break. Brand takes the screen.
Two computer vision models run locally on every node: a frame classifier (EfficientNet-B0) and a scoreboard / UI detector. They classify the broadcast in real time and switch formats at the exact moment of break detection and live-action return. The fan never sees the seam.
The Audience
Captive. Awake.
Unmonetized.
The fan in a sports bar chose to be there. Two to three hours of in-game attention, eyes locked on a screen they wanted. No scroll. No skip. No second screen competing. The system runs the venue's TVs 12 hours a day so brand exposure compounds across pre-game, game, and ambient.
31,732
Sports venues in Mexico with TVs and zero monetization network in place.
INEGI DENUE 2025
2–3 HRS
Peak in-game dwell per visit. The longest-form attention in any DOOH category.
CGA by NIQ
87%
Of patrons go specifically to watch major sports. They came for the screen.
CGA by NIQ
12 hrs
Daily operating window per venue. Pre-game, game, breaks, ambient — the system runs all of it.
ADiOS spec
50
fans
Per nodo per play
Weighted average across verified pilot venues (Hooters, BWW). At 75% OTS (DPAA / OAAA standard), 37.5 viewers per play. 218.5 sponsor plays per nodo per day = 60 game L-banners + 15 game PiP + 143.5 ambient L-banners.
The Formats
L-Banner. PiP. QR.
Two formats cover every minute of broadcast. The QR is integrated in both. Same node, every sport, every league.
Format 01 · L-Banner · Always on during play
MLB · Sportsbook
Liga MX · Victoria
Format 02 · PiP Takeover · Every break, halftime, timeout
MLB · Sportsbook
Liga MX · Victoria
QR
Embedded in both formats. Pre-loaded bet slip, promo code, app install, coupon. Direct conversion from the venue screen with attribution back to the individual node. The first DOOH inventory in Mexico with per-screen QR conversion attribution at scale.
Measurement & Proof of Play
Every impression, audited at the screen.
Brand inventory at $25 CPM sits below the $29 audited display benchmark. ADiOS counts every impression at the screen, logs the broadcast context, and reports per-venue, per-format, per-second.
What we count
- One impression per screen, per ad, per play
- OTS adjusted at 75% (DPAA / OAAA standard)
- No double-counting across the 7 screens on a single nodo
- No counting during detected dead-air or system errors
What we log
- Timestamp · UTC, second-precision
- Venue ID · Screen ID · Nodo ID
- Format · L-Banner / PiP / Widget
- Broadcast context · league, broadcaster, in-game / break / ambient
- Duration · seconds played to completion
How we report
- Real-time dashboard · per-campaign, per-venue
- Weekly CSV exports · raw impression log
- API endpoint · for in-house BI integration
- QR scan attribution · for sportsbook partners
Standards alignment. Impression counting follows DPAA / OAAA OTS methodology for venue-based DOOH. MRC accreditation pathway in evaluation for late 2026.
Third-party audit available on request for inventory committed at T2 and T3 levels. Buyer-side ad-server integration (Google Ad Manager, Flashtalking) supported via standard impression pixel.
For Sportsbooks · Caliente, Codere, Betcris
Pay on registrations.
Sportsbooks buy on conversion, not impressions. The QR on every L-banner and PiP routes to a pre-loaded bet slip and a registro. Attribution is per node, per impression, per scan. We sell on CPA.
L-Banner · QR
QR bottom-left · pre-loaded bet slip · registro flow
PiP · QR
Full-screen creative · QR + game in corner
Sportsbook · CPA
Per registration
Registration = account creation with verified phone or ID, attributable to a venue scan within session window. Deposit-qualified rates available on request.
CPA Floor
Longest commitment. Year-long temporada. Never sold below.
$18per registro
CPA Ceiling
Shortest commitment. World Cup window only. Premium tier.
$23per registro
Codere Benchmark
Affiliate program: $50 per FTD. At industry ~40% reg-to-FTD, that is roughly $20 per registration. Q2 2026 pilot validates actual reg-to-FTD on venue traffic.
≈ $20comp benchmark
Conversion Floor
Modeled scan-to-registro rate 1%. Pilot validates Q2 2026.
1%scan to reg
Why venue traffic should out-convert affiliate channels: The patron is two hours into a game with skin already in the conversation. The QR appears at the moment of maximum betting intent (third quarter close, ninth inning, final five minutes). Pre-loaded bet slip means no friction between scan and registro. Q2 2026 pilot quantifies the lift over cold affiliate traffic.
Regulatory: ADiOS operates as a media channel. Operator (Caliente, Codere, Betcris) bears all SEGOB licensing and compliance obligations under the 2004 Reglamento. ADiOS provides venue-attribution infrastructure only.
For Brands · Alcohol / CPG
Pay on impressions.
Brand inventory sells on CPM. Game mode is premium. Ambient mode is the floor. Both come with proof-of-play down to the individual screen, the venue, the timestamp, the broadcaster.
Game Mode
Liga MX live · Victoria L-Banner
Ambient Mode
Between matches · venue still active
Alcohol / CPG · CPM
Per 1,000 impressions
Game CPM
During live broadcast. Premium attention. Priced below the $29 display benchmark to anchor competitive entry.
$25CPM · game
Ambient CPM
Between matches and pre-game. Lower attention but full venue coverage all day.
$7CPM · ambient
Display Benchmark
Direct channel rate for comparable display inventory. Public benchmark.
$29CPM · comp
DV360 Benchmark
Programmatic clearing rate for the same inventory class (IAB DOOH category, MX market). Backfill option for unsold direct inventory.
$29CPM · prog
Category exclusivity available. Lock competitors out of your venues at the auction layer. Per-venue or network-wide. The system applies the blacklist automatically before every play. Your brand never appears in the same hour as a direct competitor.
Inventory Tiers · Valle de México
The window closes June 11.
Goal: 50 nodos for the World Cup, scaling to 150 nodos by year-end 2026 across CDMX and Estado de México. Sponsor inventory is sold in three windows. The first match of the World Cup is the deadline.
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
T1
50 nodos · 39 days · World Cup core
T2
100 nodos
143 days · WC + Apertura + NFL
T3
150 nodos · 365 days · full temporada
T1 · Mega-event
50 nodos · 350 pantallas. World Cup window only. Highest CPM, fastest activation.
T2 · Best value
100 nodos · 700 pantallas. Captures WC, Liga MX Apertura, NFL kickoff, MLB postseason.
T3 · Full year
150 nodos · 1,050 pantallas. Locks the lowest blended CPA and CPM. Year-round inventory.
Patron volume varies by month per the impression model: 3.5× World Cup · 2.5× Super Bowl · 1.5× Liga MX Final · 1.3× NFL kickoff. POS data from 26 Grupo Dival venues, Q1 2026.
Contact
Reserve before
June 11.
One inbox. Sponsorships, venue partnerships, press, all routed promptly.
For all inquiries
contact@adios.mx
adios.mx
Brands
Inventory reservations, category exclusivity, World Cup pre-sale, custom creative.
Venues
Zero upfront cost, revenue share from day one, competitor blocking, pilot expansion.
Press
Founder interviews, b-roll requests, embargoed previews, quote approvals.
ADiOS
© 2026 · México · adios.mx
